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Курсовая работа  How organisational culture stimulates innovation and creativity in the company

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Table of contents
Introduction
1. Brief background to the organisation and its environment
2. Justification and outline of organisational culture which stimulates innovation and creativity
2.1. Outline of theoretical models which describe organisational culture
2.2. The concepts of creativity and innovation in organisational context
2.3. The correlation between innovation, creativity and organisational culture
2.4. Determinants of organisational culture which encourage innovation and creativity
3. How organisational culture of Pixar Animation Studios encourages collective creativity and innovation
3.1. Strategy
3.2. Structure
3.3. Support mechanisms
3.4. Behaviour that encourages creativity and innovation
3.5. Communication
Conclusion
References
Bibliography
Appendixes
Appendix A
Appendix B
Appendix C
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Introduction
There are lots of definitions of organisational culture. Schein (1997, p.6), for example, defines organisational culture as the “basic assumptions and beliefs that are shared by members of an organisation, that operate unconsciously and define in a basic taken-for-granted fashion an organisation’s view of itself and its environment.” Organisational culture constitutes the main integral part of organisation’s functioning. According to Robbins (1996), a strong organisational culture sets shared values to ensure that all members of organisation are on the same page.
The key objective of this paper is to analyse organisational culture of Pixar Animation Studios using theoretical frameworks in context of innovation and creativity. The results of this analysis help to identify whether organisational culture of the company encourage or impede innovation and creativity.
The main body of this report is represented in three main chapters. The first chapter gives a brief background to Pixar Animation Studios and the environment in which the company operates. The second chapter provides justification and outline of theoretical frameworks for organisational culture which stimulates innovation and creativity. In third chapter the organisational culture of Pixar Animation Studios is analysed in context of collective creativity and innovation. At the end of this report conclusion is drawn which comes up with results of the analysis and recommends how to eliminate barriers that impede innovation and creativity in the organisation.

References
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Armstrong, M. (1995) A handbook of personnel management practice. 5th edn. London: Kogan Page.
Barret, R. (1997) ‘Liberating the corporate soul’, HR Focus, 74(4), pp.15-16.
Bresnahan, J. (1997) ‘The elusive muse’, CIO, 11(2), pp.50-56.
Carlson, W.E. (2003) Pixar Animation Studios. Available at: http://design.osu.edu/carlson/history/tree/pixar.html (Accessed: 16 April 2009).
Catmull, E. (2008) ‘How Pixar fosters collective creativity’, Harvard Business Review, 86(9), pp.64-72.
Catmull, E. (2008) ‘How Pixar fosters collective creativity’, Harvard Business Review, 86(9), p.71, fig.
Covey, S.R. (1993) ‘Innovation at four levels’, Executive Excellence, 10(9), pp.3-5.
Filipczak, B. (1997) ‘It takes all kinds: creativity in the workforce’, Training, 34(5), pp.